Branding is an important aspect of any successful company. It simply cannot be ignored. The process of branding involves developing and defining a brand in consumers' thoughts in order to give a meaning to your organisation, company, products, or services. It is a strategy employed by companies to provide customers a cause to choose their products over those of the competitors by assisting them in quickly recognising and experiencing their brand. Establishing your brand's identity entails explaining who you are, what you stand for, and why it is important. Today's most successful companies are those that cultivate enduring bonds with [...]