What Exactly the Branding Is? Which option to choose?
Let’s talk about the branding. Well, what’s a brand? Is it an only name (Nike), family name (TATA), or acronym (FILA) to identify the product. Obviously not! It’s an identity. It’s a package of value perceptions, USPs, trust, reliability, utility, emotional attachment for customers to relate with, and so on. Behind every successful firm, there are successful brands. It’s customary to make your product distinguished from the crowd of other similar products and alternatives. There are two ways to create a brand. The first is to go your own way. Selecting the name, logo, mascot, and slogan using your intuition and after an era of hard work, you might get good word of mouth for your efforts. The second is to consult a full fledge branding and advertising agency and to assure success. It allows you to focus your efforts on your core domain and activities like product development, business model, and so on. Well, we always insist to choose the second alternative because, at Kalavid, we have a number of successful branding and advertising stories facilitated and created by us. Let us look after your branding-advertising and feel free.
This is Digital Branding
Digital Marketing is a process by Marketers to establish long-lasting mutually beneficial relationships with customers by using all suitable digital platforms and media. Digital branding and advertising are the current day strategies to win the attention and customers, especially the Generation with the rapid spread of mobile, laptops, tablets, data packs, and digital literacy of people, digital communication has become a normal practice. And so, digital branding and advertising. It covers communications through the internet, emails, SMS, WhatsApp messages, Instagram Uploads, and much more. It’s handy, cost-effective, and influencing nowadays. With attractive features, the branding can be made fascinating and vibrant without a doubt. The rule is “if you are not digital, you are nowhere, you are nothing”. Hence, today, branding is not enough, it should be digital branding that matters the most.
The Kalavid Services
While others are now, getting familiar with digital branding and advertising, Kalavid has, since long been successfully providing digital branding solutions to clients. In fact, Kalavid has suggested many clients go digitally. Today, Kalavid has reached momentum in this galloping industry. It reflects the dynamism, vigor, and vision of Kalavid Leadership. Kalavid has mastered the essential skills required for a digital brand building like Data Analysis, Content Creation, SEO and SEM, CRM, Communication Skills, Knowledge of social media, and Design Skills. If any of these is missing, the digital campaign cannot meet the desired results. Kalavid has expertise in all the required aforesaid skills. It caters to all these services under one leadership, under one roof. We can squeeze the potential of social media platforms and assure a high sales-expense ratio. We facilitate reels, short videos, teasers, and digital brochures also.
We are strategy Makers Too
Let’s now come to branding strategies. Who is gonna your target customers? Aristocrats or upper middle? Women or men? Well, a good branding agency can guide you regarding the appropriate strategies. It’s a distinguished product, a low-cost product, or a unique product; each of these requires different and exclusive branding strategies. The message and the apparatus used like logo, business cards, brochure, media, website, location, and brand ambassadors all are required according to the brand which is to be positioned into the selected segments. Kalavid understands all these thumb rules and to add, it sets the new rules for branding strategies. We are not limited and confined to the selected industry as usually certain other agencies are. Our clients are diversified and we satisfy them equally.
Why Choose Kalavid?
Kalavid is a proud full fledge branding and advertising agency in Rajkot but it leaves the impression of a Metro-Based agency. Previously, the esteemed and exclusivity-looking clients were looking to Mumbai or other metro-based agencies but now, Kalavid had made the trend reverse. The metro and mega city-based clients are coming to Rajkot for creative and refined branding solutions. Kalavid has won their conviction and faith for sure. It follows the rule that “Brand should overextend the value perceptions of buyers”. It not only understands the customer requirements but it tries to get an insight into customer requirements and also gives its own inputs and counsels the clients. It’s possible because of the experience curve of Kalavid leadership and Team Kalavid. With dynamic Human Resource Management, Kalavid pulls the best talents to it, maintains them, and grooms it.
In nutshell, Kalavid is full fledge marketing agency with a rich clientele and accolades on record in advertising. Leave everything to us and ensure successful digital marketing and branding.
“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.”
Lee Kuan Yew
So, that’s all about branding and advertising, digital branding, the role of a branding agency, making synergies and maintaining them, about learning and delivering the best, being dynamic, and above all building a successful brand. It’s all about Kalavid at The End.
