A strong brand image is what sets your brand apart from others and makes you stay competitive in the realm of business.
It is a vital component of a business, and you need to make sure that you have a solid brand identity service for your business. It should align with what you offer as a business, as well as with your brand values.
What is a brand image?
A brand image is simply what people perceive your brand as. Bear in mind that it doesn’t mean what you think of your brand; rather, it is what people think of your brand.
For example, what do you think of when someone mentions the brand ‘Apple?’ One would immediately think of the high-end and expensive products that Apple offers and that Apple products are status symbols. This is what brands perceive Apple as; it is their brand image.
A lot of factors are involved in forming a brand image. These include target audience, types of products, marketing gimmicks, etc. One of the major factors in forming a brand image is the visual Identity.
The Power of Visual Identity
Visual Identity refers to the visual elements of a brand. These include types of fonts used, types of graphics, image palettes, etc.
As humans, we know the importance of visual cues, and more so, we prefer visualization in all aspects of life. Therefore, visual Identity becomes crucial in determining how good a brand will look in front of consumers.
Fonts are amazing ways in which you can set the tone for your brand. Notice how the font used in the Nickelodeon logo imitates an effect of childishness paired with playfulness.
Similarly, color palettes are just as important. The Nickelodeon logo also has orange as its color, signifying yet again childishness and playfulness. Both of these factors go hand-in-hand in setting the tone of a brand.
How can one form a solid brand identity?
A solid brand identity can be formed using the following factors:
Identifying your target audience – You must know who you are forming a brand identity for, as well as what they would like to see in a brand that operates in the same field as you. For example, Amul caters all of its marketing campaigns to families. You might’ve seen ads made by Amul that showcase it being used on family tables, by kids, and by senior citizens. These are the target audiences of Amul, and it shows in their marketing campaigns how ads & content are catered to them.
Once you have an idea of what your target audience likes/dislikes, you can move forward with other factors.
Crafting a visual identity– As discussed before, crafting a visual identity that is distinct and specific to your brand is essential to forming a brand image. Using various fonts, color palettes, infographics, and much more, you can create a unique visual identity.
Branding and advertising agencies specialize in creating visual identities that surely appeal to the target audience in mind. They have specialized professionals that can craft visual identities that make an impression of your brand in the minds of the consumers.
One such agency is Kalavid, which is based in Rajkot.
Marketing campaigns – Once you have decided what your audience likes, you can strategize a marketing campaign. This involves penetrating the field that you deal in so that people start talking about your product and therefore get to know about what you do/offer as a company.
Various types of marketing that can be leveraged include digital marketing, content marketing, OOH (out-of-home advertising), influencer marketing, etc.
Digital marketing is something that can work wonders for your business, especially in this day and age wherein the internet holds unlimited potential.
Consistency – As they say, consistency is key.
With forming a good brand image, consistency is an important factor. Consistently making efforts to maintain and develop your brand image is what will keep your brand going. Make sure that your brand image is consistent across all platforms, be it on your website, social media handles, or even in your offline stores.
For example, putting consistent content on your website in the form of blogs can help make your brand image and solidify it in the minds of your consumers.
How can branding agencies help you?
As the name suggests, branding and advertising agencies specialize in branding. Branding includes formulating a brand image in the minds of the consumers.
These agencies employ professionals in the fields of marketing and advertising that are masters at what they do.
These creative teams are responsible for carrying out tasks such as branding, advertising, marketing, etc. A usual team includes a creative head, graphic designers, coordinators, and, most importantly, content writers (like the one that wrote this blog).
With their knowledge of the market and along with what works and what doesn’t, they are truly specialists at what they do.
Kalavid is one such branding and advertising agency that can help you achieve your branding goals.
Conclusion
A proper brand image is something necessary to survive in today’s competitive world. It is what customers think of you when they come across your products.
A brand can influence what people think of them using the factors listed in this blog. Undoubtedly, the most important factor is of knowing what your audience would like to perceive you as. Once that is figured out, then you can move on to the other factors.
Do you have a hard time finding how to brand your firm?
Then contact the expert branding agency in Rajkot to get top-notch branding services that are catered to your company’s values and towards your target audience.
