Marketing to a business is what fuel to a car is; it keeps the engine running. 

Marketing is an important function of running a business, it is considered one-half of a business. A business owner must know what effective marketing is, as well as how to achieve marketing that sells. Branding and advertising agencies specialize in marketing your business. Kalavid is one such example of a premier branding agency in Rajkot.

Let us discuss two of the most popular strategies in marketing: 1) Organic Marketing and 2) Paid Marketing

Read on to learn how you can use both to market your business!

What is Organic Marketing?

Organic marketing is a long-term format of marketing that includes methods such as blog posts, social media, video content, email marketing, etc.

It is a rather time-consuming marketing strategy, but it helps retain customers in the long run. Organic marketing also requires consistent posting, but it is cost-effective. 

Examples of organic marketing include content such as Instagram reels, YouTube videos, LinkedIn posts, as well as SEO-rich blogs published on your website, etc. Digital Marketing agencies can help you with organic marketing. 

Utilizing Organic Marketing

Organic Marketing can be utilized in a variety of ways, some of these ways include the following: 

Posting blogs on your website

Posting SEO-rich blogs on your website is a brilliant way to rank higher on search engine results pages (SERPs), thereby driving traffic to your website. This is a long-term way in which you can market your business.

The blogs should be SEO-rich, which means that you have to make sure that you include a bucket load of keywords in your blogs, so they can easily climb SERP rankings, thereby increasing website traffic and website visibility. 

There are a variety of tools available on the internet that can help you find the necessary keywords that you will have to include in your blog so that it ranks higher.

Social Media Marketing

Utilizing the power of social media is a brilliant way through which you can invite new customers to your brand. It includes content marketing, which is putting out consistent content through social media channels such as Instagram, Facebook, Twitter, LinkedIn, etc.

The content that you post should be relevant to your field. For example, you can post content about advertising if your company is a digital marketing agency. Make sure that the content that you post is the content that the audience is interested in and wants to view. Doing so will drastically increase the engagement on your page. 

Another good way to use social media as a marketing tool is by posting questions that your audience has about your field. Answering these questions is a surefire way using which you can reach your target audience. 

Email Marketing

Sending the people in your mailing list e-mails is what email marketing consists of. These emails advertise your business in the form of emails, hence the name email marketing. 

A mailing list consists of customers or can also consist of non-customers who are potential customers. E-mail marketing also requires consistency, and you may need the help of e-mail marketing tools to successfully carry out an email marketing strategy.

E-mail marketing can be used to make your customers aware of your latest items or offers. It can also play a pivotal role in teaching people about your brand or keeping them engaged between purchases.

That being said, let’s move on to paid marketing:

What is Paid Marketing?

Paid marketing refers to the way of marketing where you have to shell out money to advertise your product. It includes PPC (pay-per-click) advertising, social media marketing, influencer marketing, etc. All of these are part of Kalavid’s digital marketing services.

Paid marketing, as the name suggests, is paid. Concerning organic marketing, paid marketing leans more toward the expensive side. You need to make sure that you have a budget in mind while you are thinking of implementing a paid marketing strategy for your business. Choosing the right creative advertising agency can go a long way in determining how well your paid marketing campaigns go. 

Utilizing Paid Marketing

Paid marketing can be carried out in a variety of ways, some of which are: 

PPC Advertising: This includes advertising your product through services such as Google Ads, Facebook Ads, Instagram Ads, etc. PPC advertising works kind of like hoardings and billboards. But the difference is that you pay for a digital space instead of a physical board. 

With PPC, costing is based on how many people have clicked on your ad. It is one of the most common forms of advertising, and it can readily lead to new customers and leads. 

Social Media Marketing: We have already discussed social media marketing in the previous section, but this time we will be referring to social media posts that have been boosted. Boosting refers to amplifying your post’s reach by paying the social media provider. Boosting can be within your followers, or it can be expanded to your target audience or people who search for similar things. 

 With the ease of access that social media offers, paired with its ability to reach a high amount of audience, it is an effective way to market your business. You can hire a digital marketing agency to put out quality social media content. 

Influencer Marketing: Influencer marketing can be considered a part of social media marketing. It refers to hiring or collaborating with an influencer to market your products/services. The influencer then drafts content in which he/she uses your products or talks about them. Examples include making posts about your business offerings and reviewing your business offerings. 

You can utilize the audience of the influencer, and you can instill trust in the minds of your target audience that influencers are using your products/services. 

However, keep in mind that the influencer’s audience is the audience that you want to reach and that the influencer produces quality content that is in line with your brand’s values and missions. Digital marketing agencies can help you out with picking out a good influencer!

Conclusion

Both organic marketing and paid marketing are great ways in which you can market your business offerings. Making sure that you use both of these ways is an important thing to do.

A business owner must know how to utilize both ways of marketing and come up with a hybrid way that includes both of the following strategies. 

Are you in need of expert marketing for your business? 

Then look no further! Kalavid has you covered with its holistic 360°branding and advertising services! Creative agencies like Kalavid can help you with all sorts of advertising. 

Contact us now and fulfill all your marketing aspirations with us!